AI Generated Stock Photos

The Challenge

Find (or create) stock photography for the niche care setting of rehab physical therapy clinics to continue building a marketing campaign.

This campaign was started by finding appropriate stock imagery and changing colors to be more on brand.

Using MidJourney AI, I can create similar stock imagery using proper prompting that combines care setting keywords with aspects of visual design.

/imagine sweet 40 year old black man in
a grey polo standing outside his rehab therapy clinic, soft smiling, standing at an angle, contrapposto, relacxed, asymmetric, sunlight, bright and airy, rule of thirds, composition, depth of field, f/8. shutter speed 1/125, ISO, stock photography
--ar 16:9

*Some photos didn’t have enough negative space surrounding the figure, so I used Photoshops’ new Generative Fill AI to expand the frame, making room for messaging.